I’ve always enjoyed Rolls Royce marketing. It exudes the the same quality that their cars do, and it’s subtle enough that you don’t always realise what a good job they have done – which is pretty much the whole point of what Rolls Royce do. As Giles Taylor, Director of Design at Rolls Royce said of the Wraith “There’s a sense of effortless grace and elegance, but at the same time something more contemporary and daring.” Same goes for their marketing.
This was highlighted to me today when I saw Land Rover’s teaser of the new Range Rover Sport. I saw one in full camouflage in Warwickshire in January and have to confess that I didn’t at first know what it was. The image they released is very Land Rover – subtle wouldn’t be an adjective I’d wave at it – but it really did cement in my mind the difference between a well teased vehicle and the rest.
Compare that to Roll’s effort:
Kind of says it all. Which one would you wait with bated breath for?